New World Development Company Limited  (“New World Development” or the “Group”; Hong Kong Stock Code: 00017),  stated that thanks to a surge of visitors to Hong Kong over New Year's Eve and New Year's Holiday—boosted by the weekend timing and a three-day holiday in Chinese Mainland—the Group's international cultural retail landmark, K11 MUSEA, has become a top destination for tourists’ travel and shopping experience, with robust visitor traffic recorded. From New Year's Eve (31 December) through the three-day New Year holiday in Chinese Mainland (1 January to 3 January), combined footfall surged nearly 50% year-on-year, driving an increase in consumption, with member sales increased by over 40% compared with the same period in 2024. In particular, international luxury brands and watch & jewellery brands delivered the strongest performance, up over 40% and 80% year-on-year respectively, and among them the highest single purchase by tourists topped HK$1 million. With Chinese New Year approaching next month, K11 MUSEA will collaborate with payment platforms to launch fresh promotions aimed at encouraging tourist spending, helping sustain the impressive momentum from the New Year period.