Shenyang Jianqiao Road Branch Store Commenced Operation
Located in thriving new business circle to expand NWDS’s retail roadmap in Shenyang
New World Department Store China Limited ("NWDS" or the "Company"; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce that the Company's third store in Shenyang, Shenyang New World Department Store - Jianqiao Road Branch Store ("Shenyang Jianqiao Road Branch Store"), commenced operation on 21 May 2011.
Situated at a prime location, Shenyang Jianqiao Road Branch Store is at the junction of East Shuncheng Street and Jianqiao Road in Zhong Street business circle, a prosperous business circle in Shenyang. Surrounded by 32 transportation lines and closed to Merto Line 1, Shenyang Jianqiao Road Branch Store is on a premium location with convenient transportation network. Apart from restaurants, offices and luxurious residential, there are government apparatus, enterprise units, hospitals, schools in the vicinity, coupled with a number of residential zones, Zhong Street business circle commands high shopper traffic and potential for consumer spending. Governor of Liaoning officially announced the ‘Extension of Zhong Street to the East' scheme in July 2007, implying ‘Zhong Street East business circle', a large business group, will be emerged in Zhong Street in the next 5-10 years. Zhong Street East will be transformed into a prosperous zone concentrated with well-educated elite, greatly enhancing the value and competitiveness of the area.
The gross floor area of Shenyang Jianqiao Road Branch Store is approximately 34,000 sq.m. The new store is positioned as one-stop shopping "Living Gallery" which targets people of all ages and both genders, catering for their needs in terms of "Clothing", "Dining", "Living", "Travelling" and "Entertainment". With its high concentration of prime offices, the new store houses a variety of fashion apparel to accommodate the needs of white-collar customers. In order to enable each customer to enjoy the most personalized and attentive service during shopping, Shenyang Jianqiao Road Branch Store is equipped with the delectable range of themed restaurants, professional beauty salon, stylish decorated VIP lounge, refined dressing room exclusively provided to female and children's playground, etc.. The opening of the brand new Shenyang Jianqiao Road Branch Store increases the Company's total number of stores to 37, while the aggregate gross floor area rises to over 1,270,000 sq.m..
The design of the new Living Gallery is shaped as "Environmental Paradise". With the reddish-orange theme colour, the splendour of nature's elements like butterfly, flower, forest, rainbow, grassland and river have been incorporated into every corner of the store, delivering a brand new image to customers as well as creating a lively and relaxing shopping atmosphere.
Mr. Philip Cheung, Managing Director and Executive Director of NWDS is glad for the opening of Shenyang Jianqiao Road Branch Store, "NWDS entered Shenyang as early as 1995 by opening the first foreign-operated and managed department store. With 16 years of efforts, we have opened 2 department stores, Shenyang New World Department Store - Nanjing Street Branch Store and Shenyang New World Department Store - Zhonghua Road Branch Store, in the prosperous Taiyuan Street business circle. Today, the Company has entered Zhong Street business circle, another thriving business circle, to open Shenyang Jianqiao Road Branch Store, it helps to expand the retail roadmap of NWDS in Shenyang. After the opening of the new store, we have successfully recruited over 10 thousands VIP members within a few days. Together with the newly opened Shenyang Jianqiao Road Branch Store, we have 3 stores in Shenyang spanning over Taiyuan business circle and Zhong Street business circle to accommodate different customers, further consolidating the competitive edge brought by ‘multiple presences in a single city' strategy."