NWDS Green Mid-Autumn Festival – Moon Cake Box Recycling Campaign
Promoting recycling by offering fabulous environmental friendly shopping privileges
New World Department Store China Limited ("NWDS"), one of the largest owners and operators of department stores in the Mainland China, is going to organize a nationwide "NWDS Green Mid-Autumn Festival - Moon Cake Box Recycling Campaign", which is the second nationwide activity after the "Green Reward" environmental campaign held in June this year to promote recycling and offer our customers a unique green shopping experience.
Tying in with New World Group's environmental development policy, NWDS will launch the "NWDS Green Mid-Autumn Festival - Moon Cake Box Recycling Campaign" in the upcoming Mid-Autumn Festival. The campaign encourages customers to donate moon cake boxes to NWDS and those boxes will be sent to recyclers for further process, therefore achieve the goal of reducing wastage and protecting the earth. From 9 September to 25 September 2011, customers who donate one metal moon cake box or two paper moon cake boxes will be given one donation coupon, purchasing in any of our stores with the coupon can enjoy fabulous privileges. VIP and co-branded credit card members of NWDS will be eligible for additional rewards.
In order to create a rich green Mid-Autumn Festival atmosphere and promote recycling, a series of highlighting activities will be included in the campaign, such as "Moon Cake Box Lucky Draw", customers who purchase in our store with two donation coupons can immediately join the lucky draw together with the above privileges. "My Own Style Moon Cake Box" encourages customers to express their creativity by sharing different functions of moon cake box to win the prizes. Besides, most of the stores will hold the "Green Lantern Riddles" activity, there will be environmental friendly lanterns with riddles hanged in the stores, customers with purchasing receipt can participate in the game and win the prizes.
To match up the themed activity, all the stores of NWDS will launch a serious of environmental friendly activities to promote recycling, re-use and increase the public's awareness in environmental protection. All the stores in Shanghai, Beijing New World Department Store and Beijing Shishang New World Department Store are going to organize a Green Lantern Design Contest, participants are requested to make environmental friendly lantern by disposable materials with creativity.Kunming New World Department Store will cooperate with a beverage company to hold an outdoor exhibition, converting soft drink bottles and cans into different kinds of sculptures. Anshan New World Department Store together with the Art Faculty of University of Science and Technology LiaoNing will collect moon cake boxes and convert into art piecesto spread the message of environmental protection.
Mr Philip Cheung, Managing Director and Executive Director of NWDS said, "To coincide with our give-and-take spirit, NWDS is dedicated to implement environmental protection initiatives. While enjoying shopping in Mid-Autumn Festival, we hope our customers to care more about recycling. Along with the increasing public awareness in environmental issues, we believe that integrating green elements into marketing program in special occasions will become a developing trend for the industry. Therefore, we have been launching various environmental protection activities. For example, all our stores have initiated a large scale Food Wastage Recycling Programme since July 2011, and the stores also launched diverse food wastage reduction policies respectively. At present, encouraging result has been seen in our Shanghai stores where food wastage reduced more than 10%. It proved that we have achieved preliminary effect in wastage reduction, and successfully led our customers and staff to aware of environmental issues."