Media Enquiry


Back to Press Release
10 Jul

Share for Good Collaborates with Adobe, DBS Hong Kong to launch “Next-Gen AI-Imagenation Initiative”, Benefiting Students from 5 TWGHs Schools

Generative AI is a new global technological phenomenon. To enable more teenagers to learn the skills required to embrace this latest trend, Share for Good, the first large-scale donation matching platform in Hong Kong under New World Development, announced that it will collaborate with international digital technology corporate Adobe and DBS Bank (Hong Kong) Limited (“DBS Hong Kong”) to launch the Next-Gen AI-Imagenation Initiative this summer. As part of the initiative, teaching on creative Generative AI engine Adobe Firefly will be provided with laptops  donated by DBS Hong Kong to about 200 underprivileged junior secondary school students from five schools under Tung Wah Group of Hospitals (“TWGHs”) to help enhance their digital skills.

Established during the fifth wave of the pandemic last year, Share for Good has been responding to different social needs creatively by connecting individual and corporate donors with those in need. The donated goods and services are matched innovatively with the right non-profit organisations on Share for Good to provide the most appropriate support for the community.

Adobe Provides Free Creative Generative AI Tutorial, DBS Hong Kong Donates 200 Laptops

The Next-Gen AI-Imagenation Initiative, led by Share for Good, is a combined effort of Adobe's tutorial on the latest Generative AI engine Adobe Firefly and all-in-one creative  application Adobe Express, with  DBS Hong Kong’s donation of 200 refurbished laptops. The initiative creates a creative Generative AI education package while Adobe provides free courses from end of June until early August. About 200 junior secondary school students from five schools under TWGHs, including TWGHs Chang Ming Thien College, TWGHs Lee Ching Dea Memorial College, TWGHs Lui Yun Choy Memorial College, TWGHs S. C. Gaw Memorial College, and TWGHs Yau Tze Tin Memorial College will benefit from this initiative.

Embrace the Latest Technology Trends, Avenue of Stars as Design Theme

Adobe Firefly is the latest creative Generative AI engine by Adobe. With simple text prompts, users can add, extend, or remove content in images as well as create text effects in just a few seconds. With Generative AI, users will unleash their creativity and produce unique images, posters, social media posts, and other content. To enable students to better relate to the everyday usage of the technology, volunteer tutors from Adobe will use Avenue of Stars in Tsim Sha Tsui as the theme of the course, teaching students to use Adobe Firefly to design event photos along the famous promenade. Through this initiative, students will not only learn the latest AI technology but also understand Hong Kong's famous landmark and its significant movie culture.

Fiona Wan, Director of Share for Good, said, " New World Group has always upheld the principle of Creating Shared Value in all projects. Working with different organisations through its Share for Good platform, the Group inspires social innovation and initiates diverse charitable actions. We would like to express our gratitude to Adobe, DBS Hong Kong, and TWGHs for joining us on the launch the Next-Gen AI-Imagenation Initiative, which will support students in need of STEAM education and narrow the digital divide as they are introduced to the latest technology."

Kelvin Shiu, Head of sales, Digital Media, Adobe (Hong Kong & Taiwan), said, “Generative AI has already brought revolutionary changes in various industries. Understanding and mastering this cutting-edge technology will help students better prepare for the future. Adobe is pleased to contribute to the cultivation of future technology and design talents in Hong Kong through this initiative.”

Amy Wu, Executive Director and Head of Group Strategic Marketing & Communications, DBS (Hong Kong) Limited, said,“As a purpose-driven bank, we are committed to nurturing the next generation of digital and innovative champions. It is DBS Hong Kong’s honour to collaborate with Share for Good, the first large-scale donation matching platform in Hong Kong, as well as digital technology corporate Adobe, to upskill underprivileged Hong Kong junior secondary school students. We are pleased to play our part in setting them up for future success by equipping them with future-proof skills.”

Herman Wai, Chairman of Tung Wah Group of Hospitals, expressed his gratitude to Adobe, DBS Hong Kong and Share for Good. He said, “This charity collaboration, facilitated by Share for Good, not only provides the latest technology hardware but also professional tutorials. It gives participating students the opportunity to apply the latest technology to their learning and it enhances their confidence in using AI. Schools under TWGHs have been committed to implementing diversified STEAM education in recent years, continuously improving equipment and facilities for technology learning, and actively cultivating students’ creative thinking and problem-solving skills. We believe that students participating in this project will have a better performance in this learning field later.”

Share for Good is also pleased to announce that TWGHs has joined the Share for Good platform as a beneficiary non-profit organisation. TWGHs is the largest charitable organisation in Hong Kong that operates 363 services units, including medical and health, education, community services, etc. This will significantly broaden the breadth and depth of Share for Good's beneficiaries.