New World Group Claims 14 Titles in International Astrid Awards
New World Group earns a total of 14 titles in the International Astrid Awards for its outstanding achievement in communication.
Among the awards, the advertising campaign of "New World Harbour Race 2012" has won the Gold award in the category "Advertisements - Campaign." With innovative advertising strategies and creative ideas, New World Harbour Race 2012 did an outstanding job in promoting the Group's brand image and raising awareness of the event, drawing keen participation from swimmers, and making New World Harbour Race an iconic sporting spectacle in the city.
New World Development Company Limited ("The Group"; Stock Code: 17.HK) Annual Report 2012 receives the Silver and Bronze Award under the categories "Annual Reports - Traditional" and "Annual Reports - Artistic" respectively. The design of our metropolitan area on the report cover illustrates the Group's diverse businesses of property, infrastructure, services and department stores as well as its contribution to building a better society. The Group's The Green Book, featuring a collection of interesting local and overseas eco articles and insights into promoting innovative green living and geo-conservation, also receives an Honours award under the categories "Green Marketing."
Separately, New World China Land Limited (NWCL) and New World Department Store China Limited (NWDS) have received a number of Astrid awards under different categories for the outstanding designs of covers, layouts and graphics of their annual reports.
Organized by MerComm, Inc. in the United States, the Astrid Awards aims to recognise outstanding design. This year, the award attracts close to 550 entries from different companies all over the world. Entries are assessed on their creativity concept, effectiveness and overall quality.
The awards claimed are as follows:
| Company | Category | Award |
New World | "Advertisements - Campaign : New World Harbour Race Advertising Campaign 2012" | Gold |
| "Annual Reports - Corporate - Traditional : Annual Report 2012" | Silver | |
| "Covers - Annual Reports - Artistic : Annual Report 2012" | Bronze | |
| "Posters - Event Posters: New World Harbour Race Posters 2012" | Honours | |
| "Green Marketing : The Green Book" | Honours | |
New World China | "Covers - Annual Reports - Special Treatment : Annual Report 2012" | Bronze |
| "Graphic Design : Annual Report 2012" | Bronze | |
| "Annual Reports - Corporate - Traditional - Non-English Annual Report : Annual Report 2012" | Bronze | |
| "Covers - Annual Reports - Chinese Paper Cutting : Annual Report 2012" | Honours | |
| "Calendars - Real Estate/Development : Calendar 2013" | Honours | |
| "Annual Reports - Corporate - Traditional : Annual Report 2012" | Honours | |
| "Photography - Product/Things" | Honours | |
New World | "Covers - Annual Reports - Artistic : Annual Report 2012" | Silver |
| "Annual Reports - Corporate - Traditional : Annual Report 2012" | Bronze |
New World Development Company Limited
New World Development Company Limited ("The Group"; Stock Code: 17.HK) is a leading conglomerate based in Hong Kong. The Group was founded in 1970 and publicly listed in Hong Kong in 1972. It is a constituent stock of the Hang Seng Index with a total asset value of HK$311 billion as at 31 December 2012.
For more than four decades, the Group has expanded from a single focus on the property business to four core areas: property, infrastructure, services and department store. As at 31 December 2012, the Group has an effective interest of approximately 61% in NWS Holdings Limited (Stock Code: 659.HK), approximately 69.8% in New World China Land Limited (Stock Code: 917.HK) and approximately 72.3% in New World Department Store China Limited (Stock Code: 825.HK).